Home Featured Article CORDER’S COLUMN: Relax, it’s Rolex launch day

CORDER’S COLUMN: Relax, it’s Rolex launch day

by Rob Corder

In a 12 months the place nothing seems like it is going to ever be the identical once more, Rolex has soothed the febrile watchmaking world with a slew of watches that present nothing a lot has modified.

And it is a very, excellent factor.

This time subsequent 12 months, I consider we will likely be trying again on the Covid quarter as a time when authorities’s had been gradual to implement focused limits on our freedoms to guard the outdated and sick, which might have saved 1000’s of lives, however waited far too lengthy to nudge us all again in direction of extra regular lives that may have saved hundreds of thousands of jobs and billions for the taxpayer.

Rolex has a behavior of seeing by any main disaster with its long-term imaginative and prescient barely altered by obstacles like the worldwide monetary meltdown of 2008 and the second quarter’s lock downs.

Specializing in the timeless qualities of its Submariner and Oyster Perpetual households this 12 months seems like Rolex placing its arm round our trade and reassuring us that every part will likely be alright ultimately.

These are watches stripped of fripperies, which have been holding time completely and with out interruption for many years.

Obsessives will obsess over whether or not 41mm is the proper dimension for a Sub, and purists may balk at a few of the gaudier colors splashed throughout 36mm Oyster Perpetuals.

However they are going to be in a minority. Most, with the money to spare, will likely be calling their sellers immediately to see if they’ll immediately rating one of many new metal subs, or at the least get on a ready checklist with some hope that their title will ultimately be known as.

Solely spectulators driving up the worth of Hulks in latest months have been caught out like brief sellers of Tesla inventory as its share worth quadrupled.

If, as reported in the USA this morning, watches will likely be on sale tomorrow, that’s the finest information of the 12 months for Rolex authorised sellers.

It’s going to give them virtually 4 months through which to make amends for gross sales misplaced throughout the ruinously untargeted lock down. From Rolex UK, we’ve been instructed that the Submariners and Oyster Perpetuals will go on sale in September, with out something extra particular.

It will be good to know whether or not manufacturing and allocations have shifted in direction of extra of the metal sports activities watches which have ludicrously lengthy ready lists. The main target by Rolex this 12 months on crowd-pleasers means that it would.

I will likely be asking my sources whether or not there are any hints from the watchmaker that they’ll do extra to match provide with demand for its unicorn watches.

Talking of WatchPro sources, I can’t resist pointing you again to a narrative we broke on Sunday morning that listed the models our moles had told us to expect.

We accurately known as the launch of the 41mm Submariner with out date, a brand new 41mm Kermit with a ceramic bezel and a white gold Submariner with a black dial and a blue bezel.

EXCLUSIVE: Rolex will spring fresh Kermit on Tuesday


The put up CORDER’S COLUMN: Relax, it’s Rolex launch day appeared first on WatchPro.


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