Home Featured Article Klimt and van Gogh art adopted by Swatch for MoMA watches

Klimt and van Gogh art adopted by Swatch for MoMA watches

by Rob Corder

Swatch has created a contemporary assortment of watches in partnership with The Museum of Trendy Artwork (MoMA).

There are six particular editions impressed by artworks within the MoMA Assortment together with The Starry Night time (1889) by Vincent van Gogh, Hope, II (1907-1908) by Gustav Klimt, The Dream (1910) by Henri Rousseau, Composition in Oval with Coloration Planes 1 (1914) by Piet Mondrian, The Metropolis and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo.

They go on sale at Swatch shops, swatch.com and MoMA Design Shops world wide on March 4.

The watches could be purchased individually or as a collector’s version in a particular field impressed by the Blade Stair, a outstanding architectural function of MoMA in New York.

“Swatch may be very pleased to have fun a brand new step in its wealthy historical past with MoMA, which incorporates a number of Swatch watches within the Museum’s everlasting assortment. It’s a true honour to have the ability to reinterpret masterpieces by Vincent van Gogh, Gustav Klimt, and Piet Mondrian and highlights our dedication to artwork and artists of the 20th century,” mentioned Carlo Giordanetti, CEO of the Swatch Artwork Peace Lodge.

“We’re additionally delighted to incorporate watches designed across the works of extremely acclaimed modern artists, Tadanori Yokoo and Beatriz Milhazes, the latter of whom is becoming a member of our particular Swatch X You program.”

The put up Klimt and van Gogh art adopted by Swatch for MoMA watches appeared first on WatchPro.


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