Home Featured Article Rolex UK sales soar to over £415 million ahead of Covid-19 pandemic — and that’s a wholesale figure!

Rolex UK sales soar to over £415 million ahead of Covid-19 pandemic — and that’s a wholesale figure!

by Rob Corder

Any determine you see reported on the monetary outcomes of Rolex SA — the worldwide organisation owned by the personal household belief Hans Wilsdorf Basis — is an estimate. 

Funding financial institution Morgan Stanley places the 2019 turnover determine at CHF 5.2 billion (£4.Four billion) in 2019 from the sale of 1 million watches. It estimates a further CHF 310 million for Tudor in 2019 from the sale of 210,000 items.

Because of accounting legal guidelines in the UK, Rolex Watch Firm Ltd, the wholly-owned distributor for Rolex (and the founding firm of Rolex when it emerged in London in 1915), has to publish its monetary outcomes.

In the present day is the day they report their 2019 outcomes.

First, just a little little bit of context.  The overall worth of all watches bought in any respect worth factors in 2019 — at retail costs — was £1.49 billion, down a whisker from £1.51 billion in 2018, in response to analyst GfK.

Swiss watch export figures inform broadly the identical story, with the UK rising from a market price CHF 1.2 billion in 2018 to CHF 1.Three billion in 2019. These is a measure of wholesale worth.

In brief, the general UK market was flat final 12 months.

Not for Rolex.

Accounts published today at the government-owned Companies House present income for Rolex, together with Tudor, rising by 13%, from £367 million to £415 million.

Working revenue shot up by 27% to £70.2 million.

If Morgan Stanley’s estimate of Rolex international turnover estimate of CHF 5.2 billion (£4.4bn) is right, that might imply simply shy of 10% of Rolex international gross sales got here from the UK.

This compares to the UK amounting to six.3% of the worldwide watch marketplace for Swiss watches, primarily based on export figures.


In an period the place allocations for Rolex watches to their authorised sellers is arguably a very powerful challenge dealing with each one if its retail companions, the UK is punching effectively above its weight.

This seems to be a mirrored image of the large funding retailers akin to Bucherer and The Watches of Switzerland Group have been ready to make in upgrading their Rolex presentation from small store in outlets to full blown monobrand boutiques.

WOSG CEO Brian Duffy has mentioned as a lot. The one strategy to affect allocation is to speculate extra, he has advised buyers and the media on many events.

Rolex Watch Firm Ltd made no point out of the influence of Covid-19 in its monetary assertion, regardless of the report being filed at Corporations Home over the summer season of this 12 months.

As at all times, Rolex performed its playing cards very near its chest and the one steering it gave in its 2019 accounts in regards to the scenario in 2020 is that it faces aggressive threats from different watch manufacturers and will see outcomes affected by forex fluctuations with the Swiss franc.

It’s ridiculous to imagine these are the one headwinds dealing with the enterprise.

There was no point out about manufacturing capability being misplaced as a result of its factories needed to shut down in the course of the covid quarter, which retailers have advised WatchPro would have robbed the world of 25-30% of this 12 months’s output.

We are going to solely get solutions to those questions when subsequent 12 months’s accounts are revealed, so tune in subsequent October to see how the pandemic has impacted Rolex within the UK.

The publish Rolex UK sales soar to over £415 million ahead of Covid-19 pandemic — and that’s a wholesale figure! appeared first on WatchPro.


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